Download PDF by Philip Kotler,Joel Shalowitz,Robert J. Stevens: Strategic Marketing For Health Care Organizations: Building

By Philip Kotler,Joel Shalowitz,Robert J. Stevens

This much-needed textual content bargains an authoritative advent to strategic advertising and marketing in healthiness care and offers a wealth of rules for gaining the aggressive area within the healthiness care area. step-by-step the authors convey how actual businesses construct and enforce powerful concepts. It comprises advertising and marketing ways via a variety of views: hospitals, doctor practices, social advertising, foreign future health, controlled care, prescription drugs, and biotechnology. With Strategic advertising for well-being Care Organizations, scholars and destiny directors may have a advisor to the main winning suggestions and strategies, awarded able to follow by means of the main a professional authors.

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Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System by Philip Kotler,Joel Shalowitz,Robert J. Stevens


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