Download e-book for kindle: Re-Inventing the Book: Challenges from the Past for the by Christina Banou

By Christina Banou

Re-Inventing the ebook: demanding situations from the prior for the Publishing Industry chronicles the numerous adjustments that experience taken position within the publishing some time past few a long time and the way they've got altered the publishing worth chain and the constitution of the itself.

The ebook examines and discusses how such a lot publishing values, goals, and techniques were universal because the Renaissance. It goals to supply a methodological framework, not just for the knowledge, rationalization, and interpretation of the present scenario, but additionally for the advance of recent strategies.

The publication good points an outline of the publishing because it looks this present day, displaying cutting edge equipment and developments, highlighting new possibilities created by means of info applied sciences, and determining demanding situations. Values mentioned comprise globalization, convergence, entry to details, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing.

  • Describes universal values and contours within the publishing because the Renaissance/invention of printing
  • Proposes a methodological framework that is helping clients comprehend present publishing matters and trends
  • Focuses on reader engagement and participation
  • Proposes and discusses the publishing chain, not just as a price chain, but in addition as a data chain
  • Considers the aesthetics of publishing, not just for the published ebook, but in addition for electronic material

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Re-Inventing the Book: Challenges from the Past for the Publishing Industry by Christina Banou


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