
By Thomas Hairer
Especially for SMEs the transforming into „War for expertise“ makes it increasingly more tricky to fulfill their employees requisites with certified employees. the current learn identifies the determinants of a profitable fb occupation web page and derives concepts for SMEs with the aim of emphasizing the recognition of size-related positive factors contemplating social media recruiting through fb. The supply-centred content material research embraces the 30 so much winning fb occupation pages that are pointed out out of the 203 fb occupation Pages in German language latest on the time of the research. this can be performed by way of quantitative standards in addition to by means of taking into consideration former ratings. the chosen pages are evaluated utilizing a class approach. The analyses in the 4 significant different types, particularly findability, layout and usefulness, details content material and interplay is played by means of 38 qualitative and 173 quantitative standards. the translation of the knowledge identifies forty nine determinants of good fortune, which in flip will be divided into 14 sub-categories. The got effects are then transferred to the categorical gains of medium-sized and small companies to improve techniques for this unique kind of company.
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Identifizierung von Erfolgsdeterminanten einer Facebook Karriereseite und deren Übertragung auf KMU (German Edition) by Thomas Hairer
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