New PDF release: Frugal Innovation in Healthcare: How Targeting Low-Income

By Aditi Ramdorai,Cornelius Herstatt

This e-book makes a speciality of how businesses are innovating in regards to the Bottom-of-the-Pyramid (BOP) − the bottom socio-economic section, and the organizational stipulations they should be triumphant. The authors use a number of examples of disruptive suggestions for this industry, fairly within the Indian healthcare zone. reasonably cheap, forte health center chains like Aravind Eye Care and Narayana Hrudayalaya have introduced down the price of convinced clinical techniques considerably. The Indian conglomerate Tata team and the yankee healthcare immense GE Healthcare have additionally constructed cheap items distinct on the lowest-income segments in India. The authors current an in-depth research of those businesses and current their insightful effects on disruptive innovation and the ever-challenging BOP market.

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Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation (India Studies in Business and Economics) by Aditi Ramdorai,Cornelius Herstatt


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