Design and National Identity by Javier Gimeno-Martínez PDF

By Javier Gimeno-Martínez

this crucial examine introduces the main theories of nationwide id, and relates them to the large fields of product, photo and type design.

Javier Gimeno-Martinez techniques the inter-relationship among nationwide identification and cultural construction from views: the specified features of a nation's output, and the intake of layout items inside a rustic as a method of producing a countrywide layout panorama. utilizing case reports starting from stamps in 19th century Russian-occupied Finland, to Coca-Cola as an 'American' drink in smooth Trinidad and Tobago, he addresses options of essentialism, constructivism, geography and multiculturality, and considers the works of key theorists, together with Benedict Anderson, Eric Hobsbawm and Doreen Massey.

This illuminating e-book bargains the 1st accomplished account of the way nationwide identification and cultural coverage have formed layout, whereas suggesting that conventional formations of the 'national' are more and more unsustainable in an age of globalisation, migration and cultural diversity.

Javier Gimeno-Martinez is Lecturer in layout Cultures on the VU college Amsterdam, The Netherlands.

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